What is BTL activation?

BTL (Below-The-Line) activation refers to direct marketing and promotional activities that engage consumers at a personal level through experiential events, in-store promotions, product sampling, roadshows, mall activations, and brand experiences—designed to drive immediate action and measurable results.

What types of BTL activations can be tracked?

The platform tracks brand launches, retail activations, in-store promotions, product sampling, experiential events, roadshows, mall activations, pop-up stores, mobile van campaigns, promotional staff activities, and consumer engagement events with geo-verified proof and real-time monitoring.

How does geo-tagged attendance work for BTL activations?

Geo-tagged attendance uses GPS technology combined with geo-fencing to ensure promoters and brand ambassadors can only mark attendance when physically present at the activation location. Face recognition verification adds an additional layer of authentication to prevent fraudulent check-ins.

What is experiential marketing?

Experiential marketing creates immersive brand experiences that allow consumers to interact with products or services through engaging activities like interactive games, VR zones, photo booths, contests, demonstrations, and memorable events that build emotional connections and drive brand loyalty.

How are promoters and brand ambassadors managed?

The platform provides complete promoter management with geo-verified attendance, face recognition verification, real-time activity tracking, performance monitoring, material distribution tracking, and detailed reports on individual and team productivity across all activation locations.

What reports are available for BTL campaigns?

Interactive dashboards provide real-time graphs showing activation status, outlet coverage, execution progress, promoter performance, consumer engagement metrics, campaign ROI, and comparative analytics. Reports can be exported in Excel, PDF, and PowerPoint formats.

How is campaign performance measured?

Campaign performance is measured through consumer engagement metrics, footfall tracking, product sampling counts, lead generation numbers, conversion rates, geographical coverage, promoter productivity, execution compliance, and ROI analysis with detailed post-campaign insights and recommendations.

What is route planning for BTL activations?

Route planning involves strategic territory mapping and route optimization for roadshows and mobile activations to ensure maximum market coverage, minimize travel time, optimize resource allocation, and maximize brand exposure across target locations.

Monitor your marketing campaigns in real-time for execution excellence

Derive meaningful insights from your consumer engagement programs through real-time innovative Below-The-Line activations

Launch Your Campaign

Brand Activations

Monitor in-store promotions and product sampling and get real-time reporting on productivity and attendance.

Experiential Events

Get real-time tamper proof activity photographs and sampling details from your campaigns and events.

D2D Marketing

Use OTP based sampling and sales in promotional campaigns with personalized messaging and lead generation.

BTL Activation

Powering BTL Activation From Planning to Proof

Appilary Technologies enables end-to-end BTL activation through AI-driven field automation. We help brands plan activations, deploy teams on ground, and ensure flawless execution across retail stores, events, and public touchpoints.

Our platform brings complete visibility into BTL activities with real-time tracking, geo-tagged proof of execution, and performance dashboards. Brands gain control over promoters, locations, timelines, and outcomes—turning every activation into measurable ROI.

Understand Your Market at the Ground Level

We create dynamic dashboard and analytics to study on-ground consumer behavior and insights to plan BTL activations that connect with the right audience and deliver measurable impact.

Create Meaningful On-Ground Brand Experiences

From in-store promotions and product sampling to roadshows and events, we provide app to capture real-time reporting from BTL campaigns that drive interaction, footfall, and immediate consumer action.

Boost Brand Visibility & Recall Where It Matters

Our multi-channel consumer interaction ensures that your brand communicaiton is delivered perfectly and data collected can be used for future targetting.

BTL Activation Services

What We Deliver Through On-Ground Brand Activations

We specialize in end-to-end BTL activation monitoring and reporting services that bring brands closer to consumers. From temper-proof on-ground execution reporting, we create impactful brand experiences that drive engagement, visibility, and measurable results.

Brand & Launch Activations

Execute high-impact product launches through mall activations, roadshows, and experiential campaigns.

Retail & InStore Activations

Transform retail spaces with product sampling, demonstrations, and interactive point-of-sale displays.

Campaign & Reporting Analysis

Track every metric with comprehensive analytics providing real-time insights on engagement and ROI.

Logistics & Performance Analysis

Seamless logistics management with material transportation and real-time performance monitoring across locations.

On-Ground & Branding Activations

Deploy eye-catching brand installations, kiosks, pop-up stores, and mobile vans with consistent messaging.

Experiential & Engagement Marketing

Create immersive experiences through interactive games, contests, VR zones, and photo booths for engagement.

Promoter & Manpower Management

Deploy trained brand ambassadors and promotional staff who effectively communicate your brand story.

Performance Analysis

Receive detailed post-campaign reports with consumer insights and actionable recommendations for activations.

Route Planning

Strategic territory mapping and route optimization for roadshows ensuring maximum market coverage and exposure.

Attendance Management

Attendance is captured only within the predefined latitude, longitude, and radius of each outlet.

✓ Geo-Tagged & Location-Locked – Attendance can only be marked within the outlet’s approved geo-fenced location, preventing fake or remote check-ins.
✓ Face Recognition Verification – AI-powered face recognition confirms the executive’s identity at the outlet, ensuring 100% authentic and tamper-proof attendance.

Interactive Reporting

Visual dashboards with real-time graphs to track, analyze, and optimize BTL activations across locations.

✓ Real-Time Graphs & Dashboards – Track activation status, outlet coverage, and execution progress through interactive visuals.
✓ Outlet & Campaign Analytics – Analyze performance by outlet, promoter, campaign, or date using comparative charts.
✓ Exportable Performance Reports – Identify top-performing zones and gaps with downloadable Excel and PDF reports.

App Development

Web App Development