What is AI-based trade merchandising?

AI-based trade merchandising uses artificial intelligence and computer vision to automatically analyze retail shelves, count products, verify planogram compliance, track POSM availability, and monitor competition—replacing manual audits with accurate, real-time shelf intelligence.

How does AI shelf counting work?

AI shelf counting uses advanced image recognition technology to automatically detect and count SKUs from shelf photos. The system identifies products, counts quantities, verifies facings, and provides SKU-level inventory data in seconds without manual counting—achieving 95%+ accuracy.

What is planogram compliance checking?

Planogram compliance checking verifies whether products are placed on shelves according to approved layout guidelines. The AI system compares actual shelf arrangement against planogram specifications, identifies gaps, misplacements, and compliance scores to ensure proper product display.

How is POSM availability tracked?

POSM availability tracking monitors the presence, condition, and placement of Point of Sale Materials across stores using image recognition. The system captures photos, verifies correct POSM placement, checks visibility, and flags missing or damaged materials for immediate action.

What is competition visibility analysis?

Competition visibility analysis uses AI to analyze competitor shelf share, product placement, schemes, and pricing from shelf images. It provides insights on market positioning, identifies opportunities to increase visibility, and tracks competitive dynamics across stores.

What reports are generated for trade merchandising?

The platform generates comprehensive reports including SKU-wise shelf count, planogram compliance scores, POSM deployment status, competition analysis, product sold/bought counts, out-of-stock alerts, outlet-wise performance, and region-wise analytics in Excel, PowerPoint, and PDF formats.

How accurate is AI-based shelf recognition?

AI-based shelf recognition achieves 95-98% accuracy in product detection and counting using advanced computer vision and machine learning models trained on millions of retail shelf images. Accuracy improves continuously as the system learns from more data.

Can the system detect out-of-stock situations?

Yes, the AI system automatically detects out-of-stock situations by analyzing shelf images, identifying empty spaces, and comparing against expected inventory levels. It sends instant alerts when products are missing or below minimum display requirements.

Smart Trade Merchandising with AI Monitoring

Our AI-based monitoring solution automatically counts products, validates planogram compliance, and tracks retail branding execution helping brands maintain accuracy, visibility, and transparency across stores.

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AI-powered trade merchandising execution showing POSM placement and planogram compliance

Trade merchandising monitoring with POSM visibility, planogram compliance and in-store execution tracking

ABOUT US

AI-Driven Shelf Intelligence & In-Store Execution Analytic

Our platform delivers real-time insights into shelf counts, POSM availability, competitor visibility, and planogram compliance using image recognition, geo-tracking, and analytics. All merchandising activities—from SKU audits to GPS-verified store visits—are captured and visualized in a single, intuitive dashboard to improve visibility, compliance, and sales performance

AI-based shelf count tracking and planogram compliance for retail merchandising

Field executive capturing POSM availability and shelf visibility during store audit

Retail merchandising dashboard showing shelf count, POSM execution, and store compliance

Key Features of AI Trade Merchandising

Transform retail execution with AI-powered shelf monitoring, real-time analytics, and intelligent reporting

AI-Powered Shelf Count

Automatically count products on shelves using advanced image recognition. Get accurate SKU-level inventory data in seconds without manual counting.

POSM Elements Availability

Monitor the presence and condition of POSM materials across retail stores. Ensure correct placement, visibility, and availability of branding elements to maintain consistent in-store execution.

Competition Visibility Analysis

Analyze competitor shelf share, schemes, and product placement. Get insights on market positioning and identify opportunities to increase visibility.

Planogram Compliance Check

Verify shelf products placement basis approved planogram layout. Identify compliance gaps and ensure products are displayed according to brand guidelines.

Interactive Analytics

Visualize footfall, conversion rates, and product performance metrics with dynamic charts and KPIs.

Automated Smart Reports

Generate comprehensive merchandising reports instantly. Export insights in PPT, Excel, or PDF formats.

AI-Powered Trade
That Sees Every Shelf.

Appilary automates in-store trade merchandising using AI to track shelf presence, count SKUs, monitor competitors, and ensure product availability in real time.

✓ AI Shelf Counting automatically detects and counts SKUs from store images with high accuracy.
✓ Competition Analysis compares your shelf share against competitors to identify gaps and opportunities.
✓ Product Availability Tracking ensures on-shelf presence and flags out-of-stock risks instantly.

Measure What Sells.
Report What Matters.

Appilary transforms field data into actionable insights by tracking product movement, purchase counts, and execution quality across every outlet.

✓ Product Sold & Bought Count captured directly from store visits for accurate sales intelligence.
✓ Automated Trade Reports with outlet-wise, SKU-wise, and region-wise performance breakdown.
✓ Live Dashboards showing execution compliance, availability trends, and ROI of trade efforts.

App Development

Web App Development

Smart Trade Merchandising with AI Monitoring

AI-Driven Shelf Intelligence & In-Store Execution Analytic